Bonfire of the Disney Princesses
Barbara Ehrenreich
Once upon a time in a faraway land where the only thing that mattered was princess brand and making money, there lived the corporate giant called Disney. Long before Belle, there was Snow White and Cinderella, and a small-minded man named Andy Mooney who just happened to be in the right place at the right time when the lightbulb exploded in his head. Disney always had the princess collections but they were separate until that lightbulb exploded. It was during that lightbulb mishap that the Disney princess dynasty came to light. Poof! Overnight it seemed little girls everywhere were wearing pink and purple tiaras, nightgowns, backpacks, and anything and everything that was princess!
Disney created a goldmine. Andy Mooney created a cult of pink and purple minions that would make Barbie seem insignificant in comparison to the princess line. But therein lies the problem, the princesses are only little girls who idealize the make-believe princess. Ehrenreich explains that the princess is only able to move up the career ladder if she marries a prince or becomes an evil stepmother. Idolizing a princess means aspiring to be beautiful, and dress scantily, and if you don’t find your prince then you succumb to a coma, clean houses forever, or turn into the evil witch. There is an even worse fate though; Disney may dethrone you from the princess collection.
Even with all this knowledge, parents still buy their little angels a massive amount of Disney paraphernalia each year. Disney is not only exploiting the parents for money but brainwashing them into believing that scantily dressed 3-year-old mermaids are the way to dress their little princess. How in the world did parents let Disney and Andy Mooney use their children to look sexy in a princess outfit legally? This is twisted from the mind of the middle-aged Disney exec Andy Rooney who fed our minds, according to Ehrenreich, till we believed that this was normal.
It is time to wake up and stand up against this corporate giant who is poisoning the minds of 3-year-olds. Ehrenreich entices the reader to grab their neighbors and friends stand up to corporate giants and have a holiday bonfire with all our plastic! It is time to stand up to Disney executives and take back our children and their innocence.